
Vice President of Marketing
Jose Caro Cohen
Resourceful Hotel Executive, with 25+ years of holistic experience and expertise; high integrity and work ethics; specialized in Sales, Marketing and Revenue Management. Opening, re-branding and multi-unit experience. Hilton Ponce Golf & Casino Resort: Director of Business Development is the role’s name, supervising a team of 16, in a 255 room and suites resort with golf course and casino. Responsibilities: Revenue Management and Yield Reservations, all individual and group room sales, catering sales and product marketing. Also, design and execution of Business Plan and Budget, as well as Sales Managers leadership, trainings, cross functional interaction, as well as performance management.
• Lead the sales efforts for the 356 room Cadillac Miami Beach Oceanfront property. Later promoted to include sales leadership for two additional boutique style hotels in South Beach: The Blue Moon and Winter Haven, both part of the Autograph Collection by Marriott. Leading a team of 5 Sales Managers and 3 Group Service Coordinators, selling a total of 500 Miami Beach Hotel rooms.
• Certified Hilton Full Service Director of Sales, DOS Symposium – 2015
• Hilton SHINE General Manager Program – Class of 2013
• Certificate in Hotel Revenue Management. Cornell University. 2007
• Sales Masters Program. Hilton Hotels Corporation
• Over 100 other trainings and courses provided by “Hilton Worldwide University”